Eco Fashion Solution: Shop Drop Challenge 2016

Two women laughing about eco fashion shoppingCan you give up clothes shopping for 30 days? I did. What if I told you that taking a month-long shopping pause could help save $10 billion and a billion pounds of textile waste? That’s why! We’re gearing up for the annual Shop Drop Challenge, which takes place each January to raise awareness about the fashion’s environmental problems and an easy eco fashion solution. Sign up for this year’s Shop Drop Challenge, and you could win a $250 shopping spree from!

The Shop Drop Challenge raises awareness about fashion’s environmental problems and provides an easy eco fashion solution. Sign up and you could win a $250 shopping spree from!

Here’s the short story: In 2014, I learned American women spend (on average) $60 each month on clothes and dump six pounds of textile waste into the landfill. Multiply those numbers by the fact that there are 160 million of us, and that adds up to (nearly) $10 billion and one billion pounds. In a month!

For about five years, I’ve primarily shopped at thrift stores and swapped with friends, rather than buying new. Each year, I use the Shop Drop Challenge to raise awareness about how preloved eco fashion can save money—and the landfill. Thanks to for supporting this year’s program, and for sweeting the deal with a $250 preloved fashion giveaway!

Here’s how it works:

  1. Leave a comment below to sign up for this year’s Shop Drop Challenge, and enter to win the $250 shopping spree from thredUP, which is our presenting sponsor. (Yay!)
  2. For extra entries, Tweet to share (we’ve got four to choose from) and like Mommy Greenest and thredUP on Facebook.
  3. I’ll email you updates as we get closer to January 1st, when the Challenge begins.
  4. In January, you’ll fulfill your end of the Challenge by not buying any new clothes or accessories—but you can thrift or swap to your heart’s content!
  5. Each Monday in January, you’ll receive an email with shareable information about how your shopping pause can positively impact the world.
  6. At the end of the month, you’ll be invited to our wrap party, location TBD!

Sound fun? Join us and sign up now!

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Here are some environmental reasons to take the Challenge:*

Each year 1.7 billion clothing items go unused in closets across the globe.

It takes 2,200 gallons of water to produce one pair of jeans—that’s the same as nearly 300 showers.

A plain cotton t-shirt requires 1/3 of a pound of toxic fertilizer to produce.

The textile industry is the world’s second largest water polluter, after agriculture.

95% of the clothes we throw into the landfill are recyclable

What’s the solution? Use the Shop Drop Challenge to save money and gain style! In 2014 and 2015, more than 500 women joined the Shop Drop Challenge, saving more than $30,000 and 3,000 pounds of landfill waste each year.

Here’s what our community said about last year’s Challenge:

“Love this challenge and hope it brings recognition to what the process of making clothes is all about” –Alexis

“I’m going to clean out my close, finally do my mending, and donate this week! Those environmental statistics really put things in perspective.” –Sadie

“I will also pledge to give away five pieces of clothing to a women’s center where ladies can just take what they need for free.” –Anita

“I pledge to stop wearing the same old clothes and wear all the clothes in my closet. If I don’t wear them, I’m going to donate them. “ –Jean

“No Shopping for 30 days seems impossible but I’m willing to try. If I can find great vintage finds in my mother’s closet I can do it at a consignment store too!” -Itzel

“I shop regularly at our local Salvation Army Store. I have found so many great deals over the years, I am always asked where I bought my outfits from and people always looked shocked when I tell them. I look great and save money and recycle and reuse!” –Darlene

“Now I can actually find things in my closet because the extras aren’t there and I don’t miss them…Some purchases are necessary. For the others I ask myself if I want to pack them again next time I move. The answer is usually ‘no.’” –Linda

“I’m in! I started Jan 1st and donated two large bags of clothes. I now know what’s in my closet and dresser!” –Jennifer

“Done! I pledge no wasted money on clothing for 30 days—my husband’s gonna LOVE this!” -Jill

Thanks to the Global Fashion Exchange for these stats! This post was sponsored by thredUP.




  2. I would love to see a lot more eco-fashion available at reasonable prices. I want to do more for the environment.

  3. I am going to try to take this up a notch. I am going to try to go six months without buying new clothes. There are a number of consignment shops near me that I have been meaning to check out. I also just did a closet raid and donated clothes and shoes to Goodwill. Going through my closet also reminded me of some items that I should be wearing more… hello purple and white chevron dress.

    • Rachel Sarnoff says

      Way to go, Deanna! I love that you’re inspired to take it that much further. Awesome! And please post a photo of that purple and white chevron dress on FB or Twitter 🙂 #shopdrop2016

  4. This is awesome! And $60 a month blows my mind!

    • Rachel Sarnoff says

      Right? I know, when I read that–and the 60 pounds–it literally stoppped me cold. Thanks so much for taking the Challenge, Leah!

  5. Nicole Medvitz says

    Great Idea! Well done!

  6. I’ve been buying from thredup for the past 3 months and LOVE it. I cleaned out my closet and donated to the local homeless shelter. I will continue buying from thredup if I need anything else 🙂 new clothes are overrated 😉

    • Rachel Sarnoff says

      Now that’s a sound bite if I ever heard one: New clothes are overrated. Yes! Thanks for taking the Challenge, Kimber!

  7. Danielle Coe says

    Hey there! I’m in it to win it! =) I accept this challange, and will do one better…. No new clothes for two months! Also, I was wondering if you would like another little model. My 6 year old little girl loves doing that kind of thing. ^_^ Where are you located?

  8. I started shopping at goodwill after my son was born.. and that was 8 years ago! Still finding awesome deals for myself my kids and my husband. He still can’t believe some of the things I come home with!

  9. Aleta Geer says

    Shop Drop Challenge-2016

    I am getting excited about this challenge! All of my clothes catalogues will hit the garbage can at the post office and not ever make it home for the temptation.

    I didn’t realize there was so much more to learn about clothes than filling our garbage dumps with them. The $250 shopping spree at thredUP is a great incentive. I love this company!

  10. I am SO in! I love ThreadUP, and have several great consignment stores near me so who needs new? I did get some new stuff just before the new year, but nothing since Jan 1 so I’ll start then, I guess?
    Thank you so much for bringing this issue to more people. You’re awesome!

    • Rachel Sarnoff says

      Great! Yes you can backdate the start date of the Challenge if you haven’t bought anything new since then, absolutely. Thanks so much for joining us, Deirdre!

  11. Sign me up! This is my year of budgeting and I already haven’t purchased anything new since Dec 31st! I’m trying to cut back on spending and save money…this is a great challenge on so many levels!

  12. Britt McLaughlin says

    Brilliant. I love this challenge. What better way to preserve natural resources, reduce toxic waste, AND shop frugally! It’s a no-lose scenario. Thanks for that chance to win and, more so, for helping our Planet!

  13. It’s sad to see how we have all become so comfortable with the throwaway culture mentality, and I’m so excited about your idea to break the cycle. This challenge is brilliant!

  14. Sandra McDonald says

    I only shop thrift stores already. I have planned on purchasing a pair of ankle boots if I can’t find a pair at the thrift store. But I will take the challenge and find them at a thrift/consignment shop. Also, everyone should go thru their closets and give their excess away to a faith based thrift store.

    • Rachel Sarnoff says

      I really believe in “preloved karma.” Visualize those ankle boots, and I bet you find them! Thanks for taking the Challenge, Sandra 🙂

  15. Katelynn DiCarlo says

    This is wonderful!! Thank you for spreading the awareness. (I’m beginning a little late, but the only thing I bought this month was from thredUP!)

    • Rachel Sarnoff says

      You can start any time, Katelynn! And you can also back date, if you haven’t bought anything new this month. Thanks for taking the Challenge with us!

  16. I love thrifting and finding gems. And for my girls vintage and used are the way to go!

  17. I love the idea of this challenge! I know I can last through January. I wonder for how many months after I can continue to not buy anything new?

    • Rachel Sarnoff says

      These kinds of comments make my day–I love seeing how inspired people are to take it further! Thanks so much for taking the Challenge with us, Amanda! Please keep in touch, I can’t wait to see how it goes for you and how many months you take it 🙂

  18. Angelina McCoy says

    Awesome idea!

  19. I am so tempted to buy trends (even just accessories), and I know deep down used classics work better for my life anyway. Great challenge!

    • Rachel Sarnoff says

      So agree! And honestly, you can get on trend with thrift and consignment, too 🙂 Thanks for taking the Challenge, Celia!

  20. I’m a Graphic Design student at Drexel University. Tuition is very expensive and I’m struggling every day to keep up with my school’s bills. Online shopping has made my splurging habits much worse! I know I’m a little late but I will commit to avoiding new clothes for the rest of my winter quarter. So not only will I save money, but also the environment! 🙂

    • Rachel Sarnoff says

      Yay, good for you Michelle! You can actually start the Challenge at ANY day in January–and even pre date it if you haven’t bought anything new this month 🙂 Thanks for joining us!

  21. Shannon Mitchell says

    This is such a great idea! I love buying second-hand anyway, so it’s great to see others learning to love it too!

    • Rachel Sarnoff says

      Thank you! Yes, I love how it’s inspiring people to get their friends involved do–with thrift expeditions and swapping parties. So fun! Thanks for taking the Challenge, Shannon 🙂

  22. This is one New Year’s Resolution I think I can actually stick to!

  23. Sarah Beuerle says

    Yes please! I have grown to love Thred Up over the last year. It has changed how I shop!

  24. Love this challenge! What a great way to bring in the new year!

  25. Ana Aquino says

    Being smart and practical is my resolution this year, that’s why I’m up for the Shop Drop Challenge 2016! I love saving money when buying clothes especially for my baby girl without compromising the quality. That’s why ThredUP is our favorite place to shop! Saving a lot of money on brands that we love is the best!

    • Rachel Sarnoff says

      Yay! I love how you’re starting your daughter early with the appreciation for #preloved 🙂 Thanks for taking the Challenge with us, Ana!

  26. Ana Aquino says

    Being practical and smart mom is my resolution for this year! I’m up for the Shop Drop Challenge 2016! I want to save money for me and my baby and still get pretty good clothes from our favorite brands!

  27. I want to take the challenge because i recently started thrifting and i love it.

    • Rachel Sarnoff says

      Isn’t it amazing? Don’t you just think about all the money you spent before buying new? Or maybe that’s just me 🙂 Thanks for taking the Challenge, Nicole!

  28. Deanna Gurugé says

    I will not be buying any clothes in January, I intend to clean out my closets and donate my unused clothing. I don’t spend a lot on clothing, I shop for gently used items for myself and my family. I don’t need the latest and greatest, just practical style!

  29. Pick me ! Pick me!

  30. Sounds like a solid reason to scale down and save. Plus, I love ThreadUp!!

  31. I just purged my closet of a ton of clothes that I absolutely hated. I haven’t bought anything for myself since my baby was born, since I prefer to spend money on wraps and cloth diapers. So now I need new clothes, but I much prefer to buy preloved. It’s easier on the wallet and the environment.

  32. Great idea. I am in for the shop drop challenge!

  33. Tracy Dunbrook says

    Great idea! I am in.

  34. MyKhanh Shelton says

    Hi Rachel! I’m so glad we chatted at yoga. This is a great challenge. I’m in.

  35. MyKhanh Shelton says

    Hi Rachel! I’m so glad we chatted at yoga. This is a great challenge. I’m in.

  36. I’m in.

    Heaven help me… I’m in.

  37. The challenge is awesome and it’s a reminder to not waste.

  38. Aishwarya Gurung says

    I have been trying to thrift but going instores is too time consuming, I feel like with online thrifting I have no excuse to not thrift anymore, will definitely do the challenge.

  39. I’m in! I’m totally excited about this!

  40. Jean Hansen says

    I love the Shop Drop Challenge because it reduces everyone’s carbon footprint and encourages local communities. #LifeLongThrifter

  41. Sign me up for this challenge… I have always believed that there are far too many useable goods going into landfills.

  42. I want to do this challenge because it’s so easy to forget how much waste we create. I always try to donate clothes that i no longer use and only throw away things that are beyond repair. But the consumer end is where we can really effect change. Buying used is cheaper and better for the environment!

  43. I’ve just started buying only pre-loved fashions, and I am hooked! I save money, and it feels like an easy and positive step to take for the environment.

  44. I like to save money in all ways possible. A lot of the time I go without doing for myself to buy for the family. I do love to shop so if I can buy nice things for myself, save money and do good for the planet, it’s a win for everyone!

  45. I am taking the Shop Drop Challenge because I already have plenty of clothes in my closet that I can restyle, and I would love to share clothes among coworkers who are the same size!

  46. What wonderful idea!

  47. Michelle Sims says

    I’m in!

  48. I’m willing to take the challenge! We have so many “things”. Its time that we reuse and reduce our footprint!

  49. I will happily take up this banner! I am an avid thrift and second-hand shopper, it leads to a great process of discovery and often my dollars are spent supporting a charity rather than a for-profit venture!

  50. I am taking the Shop Drop Challenge because it is an easy challenge to take. My sisters (3) my cousins and I have been sharing clothes for years. And also I don’t like wasting money on new clothes .

  51. I am taking the Shop Drop Challenge because it is an easy challenge to take. My sisters (3) my cousins and I have been sharing clothes for years.
    And also I don’t like wasting money on new clothes .

  52. I want to take this challenge because I already have too muchmuch cotes I need to clean out of my wardrobe and donate or sell.

  53. I used to be a retail junkie. Every event no matter how minor required a new outfit, and always new at retail prices. 2 kids (and several size changes back and forth) later, I finally wised up. I now love thrift shops, especially Thred Up and have scored great finds at every one I have tried. Good for you for encouraging more women to do this!

    • Rachel Sarnoff says

      I went through that same process and wish I’d come back to thrifting and swapping sooner–I’d have a lot more money in the bank. Thanks for taking the Challenge with us!

  54. I love resale and thrift stores , especially for children , since they outgrow everything so fast!

  55. There’s no point to retail. I don’t need new and I certainly don’t need retail prices!

  56. I can’t wait to take the challenge. I need to be more aware and while I clean up I will be able to help others with my giveaways.

  57. Katelin Ryan says

    I’m down for the challenge! What a great idea, thank you!

  58. I want to do it for the environment! We all should.

  59. abedabun dawn says

    I am taking the Shop Drop Challenge because it is an easy challenge to take. My sister and my friend and I have been sharing clothes for years. Luckily we are all 3 the same size. My friend and I trade shoes but my sisters foot is a lot smaller than ours. But sharing our clothes have resulted in saving tons of money over the years.

  60. I like to recycle! – buy from thrift/second hand stores.

  61. I am having a baby and it will be my last so I am going to wait until I get back into the shape I want to be in before buying another piece of clothing!

    • Rachel Sarnoff says

      Good for you! I went through that with my second, and then had a third 🙂 Thanks for taking the Challenge! Especially in pregnancy and post-partum, preloved is so much better because you go through so many sizes–it adds up to buy new clothes in all of them!

  62. I love the awareness this challenge brings to the toxicity of conventionally made textiles. As a society we have become pretty aware of the importance of organic foods but I see SO many people wearing fast fashion clothing who are likely completely unaware of the impact their fashion choices are having on our environment and soil. Bravo for bringing attention to thus hugely important topic!

  63. Hi All,
    I want to take this challenge because, I want to be more eco conscious of what I wear and out in my body! <3 Love to all Brigit Rotondi

  64. I’ve given clothes away but have never bought from a thrift shop. Would like to win and try it.

    • Rachel Sarnoff says

      Cool! Definitely check out thrift shops in your neighborhood, too. You may be surprised at what you find! Thanks for taking the Challenge with us, Carmen 🙂

  65. Dinah Brown says

    I care deeply about the environment and those issues. I can (& already pretty much do) not shop retail for next 30 days, for sure!

  66. I have more than enough black pants and closets full of clothes, yet wear the same 5% all of the time. My wallet will stay closed for clothing until my supply of basics and unmentionables needs replenishing. I like to do the consignment stores and resale shops, so some of my clothing is already recycled.

  67. It’s so important to be aware of this. I want to do it to make my kids more aware!

  68. I want to take this challenge because there is no personal excuse for myself of being unaware.

  69. Great idea! The whole industry has been wasteful, especially lately. Not only has it been environmentally destructive, much of our clothing is made by sweat shop labor (which, unfortunately, is hard to avoid when you’re financially strapped). This will also give me more incentive to lose weight so I can fit into the clothes I’ve gotten too fat for. I recently donated a bunch of clothes to Big Brothers Big Sisters & got my mom involved also!

  70. Great idea!

  71. Sign me up!

  72. After reading this I am cleaning my closet and drawers and am donating, gifting, and purging my clothes and axccessories.

  73. Time for a closet clean out. I am finding the comments helpful.

  74. I am good at swapping used/clothes for the kids, but want to implement it for myself too!

  75. I will definitely take this challenge with my ten month old daughter. I have been wanting to do this for awhile. Thank you!

  76. Natural resources are a big concern for me — I would love for initiatives like these to take over the fashion conversation. We need a revolution!

  77. Jeccica Simpson says

    I like to be challenged, thanks for a chance!


    Looking forward to this event again! Al tho I don’t buy as many new clothes as I used to, recycling clothes is awesome!!!!!!!

  79. I want to take this challenge because I buy too many new clothes that go to waste and I need to donate a bunch of clothes I don’t wear.

  80. Christa Lopez says

    I want to be less wasteful and help the environment!

  81. I’ll take any encouragement to be less wasteful!

  82. I have a 13-month-old daughter, and both of us need a lot of new clothes – me because my old ones don’t fit right anymore, and her because she’s growing so fast. Buying secondhand, and only getting a few key pieces that will last a long time (for me anyway!) is the best way to go.

  83. As a sustainable fashion advocate I’m joining the Shop Drop Challenge, The world is getting lost in all things materialistic and loosing sight of what really matters.

  84. Jennifer S. says

    I’m taking the challenge because I believe that everyone’s small, personal effort adds up to a major collective one! I do sometimes buy new clothes, I admit, but I wear most things for a decade or two — and don’t buy items that will be out of style in a year — and donate everything when I’m finally done with them.

  85. Because I completely agree with you about how awareness needs to be raised about this matter. I cannot believe how much people around me spent on new clothes all the time while the thrift shops are overwhelmed with such amazing things. That is where I shop and I get compliments all the time on what I wear. I know that we just have to change the way we live in all aspects, great and small. Thanks for doing this great challenge!!

  86. This will actually not be hard for me as I tend to wear my clothes into the ground. Bring on January!

  87. Because the future of this planet and the people who have to live with the consequences of what we do now matters to me. Fortunately I was always a “Richard’s fashions by ARC” kind of guy.

  88. Sherry Blamer says

    I’m entering because I honestly haven’t bought new clothes in years. I have been given clothes but most of my closet contains clothes ive had for year. I give my old clothes away that I don’t wear.

    • Rachel Sarnoff says

      Great! Thanks for taking the Challenge, Sherry!

    • LaRae Longbottom says

      I just did a major and much overdue purge this past summer! I was so proud of myself for finally being able to let go of half of the clothes in my closet!

      • Rachel Sarnoff says

        Good for you! Isn’t it interesting how the less clothes you have the more choices you seem to have for getting dressed? Or maybe that’s just me 🙂 Thanks for taking the Challenge, LaRae!!

  89. I love to thrift shop to save money.

  90. Amanda Sakovitz says

    I donate clothes all the time and I would love to actually get some. I think its a wonderful idea!

  91. Thrift store shopping is always so much fun! I love the bargains and it’s such a great way of keeping items from going in the trash!

  92. Annette Rosenberg says

    I already love ThredUp! Saves money and helps reduce waste, doesn’t get much better than that!

  93. I’m a cloth diapering mom, so I am already kinda green and crunchy. Taking the challenge will only add to that, and I’ll save a ton of $$ too!

  94. katie klein says

    I am taking the challenge so I can save money and help the environment while updating my wardrobe.

  95. because i hate waste and already love thrift shopping, especially using thredup!

  96. I love to thrift shop!

  97. This would be amazing to win!! I never buy myself any clothes since having kids…and I used to love clothes SO much!! It would be so fun to have an eco shopping spree…although I’d probably spend most of it on my kids anyway!! I just sent a bag of clothes to thred up too!

  98. I’m a big fan of reducing waste in any way we can, that’s why I’m taking the challenge!

  99. This Challenge is a cinch for me and a worthy cause.I already shop thrift and consignment for myself and
    others.I especially love finding items that haven”t been worn because someone didn”t feel like replacing
    a button ,repairing a hem or probably couldn’t find anything to match .Since I’ve been losing weight I’ve
    been passing my larger clothes .A big win !

    • Rachel Sarnoff says

      Yes, win win! Thanks for joining us Karen 🙂 Can’t wait to hear more of your tips as we head in to the Challenge this January!

  100. I almost always buy from consignment/thrift (except workout clothes!). This week my moms group and I had a clothes swap. I came home with a new fancy rain coat, GAP corduroy jacket, 5 shirts and two tank tops. Even at a thrift that would have cost $50 or more. And all the leftovers we donated. Love not shopping and not having too many clothes in the wardrobe, yet still having “nothing to wear.”

    • Rachel Sarnoff says

      I know, I totally draw the line at workout clothes–and lingerie, too! That sounds like a serious score!!

  101. Rosemarie Watkins says

    I’ve already dropped most of my clothing shopping–for new items, anyway. Other than underwear and shoes, there are great used finds to be had for tops, jeans, skirts, etc!

  102. I do not want to support “fast fashion” and it’s consequences.

  103. carol clark says

    i think i can thats why im taking the challenge its hard for us all at some point to say no to buying clothes and this is a challenge i know i can beat

  104. Carly Charlebois says

    I believe that being fashionable doesn’t have to be at the expense of the planet. I love this and look forward to not shopping for clothes for a month – and make sure that if I do later on in the year that I make purchases from thrift or consignment stores!

  105. I never buy my clothes new, & I’m always looking for creative ways to get & share used outfits.

  106. I am taking the Shop Drop Challenge because I think it’s wonderful for the environment.

  107. What a great idea to counteract the overspending & spending of the holidays!

  108. Michelle Castagne says

    Too many usable clothes go into landfills. We need to recycle old usable clothes.

  109. Christine M says

    I think shopping is the only way for me to be greener!

  110. Ellen DeFrancesco says

    I’m taking the challenge because I have two daughters and I want to show them how taking small steps each day and committing yourself to live an eco-friendly life can help save the planet.

  111. regarding leaving a comment: I find it interesting that so many people don’t yet know why “organic” is important with clothing……….briefly, I try to explain at least the conditions the workers are in. most people only think of organic ingredients with foods.

  112. I take the challenge. I clean out my closet at least twice a year and donate my clothes.

  113. Lisa Areford says

    I applaud this challenge and all who participate. While I do buy new clothing, I frequently donate, give away, etc. my clothes, shoes & accessories. Can’t wait for January!

  114. i really want to help the environment. didnt know giving up would help so much

  115. To help the environment and save some cash in the process!

  116. I’m trying to be less of a consumerist, living lightly,, so my waste is less on this planet. I feel there is too much pressure on people to buy things, especilly in America.

    • Rachel Sarnoff says

      Totally agreed. It’s amazing how one little shift can open your eyes. Thanks for taking the Challenge, Debi!

  117. Awesome !

  118. Ashley Riddle says

    While I have always been a big thrift shopper, I occasionally but things that aren’t second hand. I just watched the documentary “True Cost”, and it was very eye-opening. I’m feeling inspired so this challenge found me at the perfect time!

    • Rachel Sarnoff says

      I really want to see “True Cost”! May have to have a screening tonight 🙂 Thanks for joining us Ashley!

  119. I always donate and buy secondhand clothing less pollution better for the planet and for my pocket.

    • Rachel Sarnoff says

      Awesome, thanks for joining the Challenge, Maribel 🙂

      • Hi,

        I just started a challenge for myself to not buy any new items of clothing for the next year (starting yesterday!) There are so many amazing options out there to be 2nd hand or to swap! Would love to do your 30 day challenge as part of my mission.

        Love it!

        Thank you Rachel, Sincerely, Angela ~

  120. Brianna Beers says

    I want to take this challenge bc I am a second hand thrift store supporter, I donate and buy from them often!!

  121. I feel kind-of guilty entering because almost all of my clothes have been thrift store finds for years now. It is fun to do, you can find some really funky stuff for next to nothing and you help the environment!

  122. I do not care for shopping (crazy, I know!), plus i have toddler twins, so I usually go months and months without buying clothes for myself, sometimes even a year or more. When I do buy clothes, I try to shop small and/or local, if possible. I am very mindful of textile waste, the obvious concern with landfills and sweatshops. I love the idea of trading clothes or thrifting and even companies such as thredup, especially for those of us who prefer to shop online. Thank you, Rachel, for spreading the word on these issues and so much more with your amazing blog!

  123. because the kids go through clothes fairly quickly

  124. I am taking this challenge because I’ve been working on decluttering my life and have found that many purchases are just waste because I don’t truly love the item! I just can’t stand the thought of all the perfectly good things out there that end up in a landfill, freeboxing and craigslist or freecycle are the best!

  125. I’m tired of buying cheap clothing that doesn’t last! It is so wasteful. I’m in!

  126. I want to challenge myself to let go of my conventional shopping habit and opt for more eco-conscious thrift/consignment-shop shopping and swapping with friends!

  127. I’m taking this challenge because I need to break this bad habit. I feel like everything I see, I need to buy. But theres a little Jiminy Cricket telling me inside that its not good for me. Learning to walk away is what I need to do, if not avoid leaving the house.

  128. Amazing! I love the Challenge! I love sharing any and everything “new to me” with Family ” Tween granddaughter ” as well as friends! I am in ! Thank You for all you do!

  129. I shop at thrift stores 80% of the time and also try to give my old clothes to them as well. Other places are H&M who will give you 15% off if you bring in a bag of used clothing in any condition!

  130. I’m commiting because I can. Hoping to begin sooner then Jan 2016…. I have a shopping addiction. REUSE. Say no to fast fashion

  131. amybelle2001 says

    I’m doing it to make the planet a better place for my daughter.

  132. I’m taking the challenge because it is great for the planet and I love everything about this!

  133. This is awesome I missed the challenge last year but I’m very exited to take part in such an awesome event!!! 🙂

    • Rachel Sarnoff says

      Yay! We’re getting started a little earlier so we can get the word out before the crazy holiday season starts… Good to have you join us this year Marisa!

  134. Elizabeth B says

    I’m up for it! I wish more people would engage in buying used at thrift stores and swapping with friends. I know that in my own travels, I’ve found SO many awesome clothes at thrift stores. I go completely NUTS when a local thrift store has a “dollar day” where all clothes are only $1! (They just did one this past weekend and I found some AWESOME clothes!) Anymore I don’t see a need to buy new except for certain articles of clothing.

    • Rachel Sarnoff says

      Absolutely! Once you start thrifting and swapping, it’s VERY hard to go to a regular boutique and look at those price tags… and think about the environmental implications of all those new clothes! Thanks for joining us, Elizabeth!

  135. I’m up for it. I always send my clothes to a charity center. Unless they are rags, of course.

  136. Wow this is great! Usually it’s hard to resist the huge clearance sales in January, but as a mom of two babies that are constantly outgrowing things I rarely get anything for myself. I have in the past bought second hand items on eBay, like designer jeans I couldn’t afford new, but I’ll admitt I don’t love second hand or thrift stores. i hate digging through racks. I have looked at thredup but haven’t purchased. I do love buying organic cotton basics from PACT. Under the Nile, Kate Quinn and Baby Soy make great organic kids clothes. And I feel bad about all the money I wasted on clothes when I was younger! But I am still having trouble joining the second hand party. Having a swap with friends sounds fun. Unfortunately I don’t have many friends with the same size or style.

    • Rachel Sarnoff says

      Glad you are going to try it with us! I hope that the Shop Drop Challenge will be the support you need. Have you checked out thredUP? They value great clothes from those brands. Thanks Laura 🙂

  137. I love a good challenge! After watching “The True Cost” documentary I am fully committed to conscious shopping.

  138. Ellen DeFrancesco says

    I love everything about this!!!!

  139. I am very serious about calling myself a conscious shopper and am very specific about where I will shop, what the clothes are made from and the environmental impact, as well as the standards for the workers. This challenge is awesome and necessary!

  140. I am very concerned with textiles in landfills! I will take this challenge for most of the year.

  141. I love the idea of upcycling and love the challenge of finding the perfect outfit in thrift shops! I know this challenge is right up my alley. Looking forward to it!

  142. This would be a great way to save money and keep clothes out of landfills

  143. Marlene V. (Enelram) says

    To be a role model to my children. Less waste and saves money!

  144. would love this!

  145. Tanya Frazee says

    This will not be hard for me! I almost always buy thrift or, when I can afford it, Fair Trade or U.S.-made. 🙂

  146. To save some money!

  147. I love no *new* shopping. That doesn’t mean I still don’t browse, buy second-hand, and swap for *new to me* items. We have a zero waste revolution starting in Austin, TX and this fits right in! We just need to get conscious about our choices and how they affect the environment.

  148. I want to avoid waste.

  149. I so need to do this! For the past year I’ve been trying to be more conscious about my shopping habits as well as buying more US made/natural materials/non-toxic dye clothing, but a challenge to not buy new for a month would be awesome and really force me to evaluate what I already have in my closet.

  150. I am happy to join the challenge this year! 🙂

  151. I’m entering because I am trying to avoid buying anything “new”. I love that ThredUp finds new homes for stuff that’s still in great condition.

  152. I am taking the challenge because I want to provide a eco-conscious and frugal-minded home for my daughter!

  153. I would have to say that challenges are always fun

  154. Laura Royal says

    yes, I’m up for the challenge b/c not buying clothes for me is easy and never miss it.

  155. My friend and I have been doing this for years…. Not only can you find ” one of a kind” cool clothing, you can just turn around and re-donate them after you tire of them, resulting in yes, less textile waste, and something more that can be recycled… win-win-win situation.. .

  156. Rachel Sarnoff says

    Yes! Win-win-win indeed! Thanks for taking the Challenge, Paula 🙂


  1. […] in third-world countries provide western consumers with cheap and disposable goods. After all, the textile industry is the world’s second largest water polluter, after agriculture! Here’s how to shop […]

  2. […] spree giveaway from thredUP, the program’s presenting sponsor, with the winning entry from a very stoked Caroline Smart. The whole point of the program was to raise awareness about preloved fashion, available at amazing […]

  3. […] what are you waiting for? Head on over to MommyGreenest and sign up […]

  4. […] from ThredUp. If you’re interested in joining the Shop Drop Challenge,  you can sign up here– and be entered to win $250 to ThredUp– woot woot! And if you win, here are some […]

  5. […] more stats and Rachel’s musings on Shop Drop, head to her blog to sign […]

  6. […] This post was sponsored by thredUP. Find more facts and background on Shop Drop 2016 by clicking here. […]

  7. […] “A Fair Trade: Swap Your Way to a New Wardrobe” article. Thanks for sharing the Shop Drop Challenge, Organic Spa […]

  8. […] There are 160 million women in the United States. Women spend about $60 each month on clothes, and we dump an average of six pounds of textiles into the landfill. If we all stopped buying new clothes for one month we could save nearly one billion pounds of textile waste and $10 billion. Mind-boggling. This year, buy used, thrift or swap, but give up the mall for the month of January by committing to the Mommy Greenest Shop Drop Challenge! […]

  9. […] Editor’s Note 12.29.14: Did you stumble here? Check out this year’s Shop Drop Challenge! […]

  10. […] supply chain transparency through #FashionRevolution, and supporting fashion recycling through the #ShopDropChallenge. But I never really knew much about the connection between fast fashion, NPEs and the environment. […]

  11. […] Note: Check out the 2016 Shop Drop Challenge!Last year, I discovered that 160 million American women spend an average of $60 each month on […]

  12. […] Note: Check out the 2016 Shop Drop Challenge!Ladies, start counting! Today is the first of the Mommy Greenest Shop Drop Challenge, in which we […]

  13. […] Note: Check out the 2016 Shop Drop Challenge!We’re nearly halfway through the Mommy Greenest Shop Drop Challenge, in which we stop buying […]

  14. […] Note: Check out the 2016 Shop Drop Challenge!Want a new bag? To celebrate the last few weeks of the 2015 Shop Drop Challenge, online consignment […]

  15. […] Editor’s Note: Check out the 2016 Shop Drop Challenge! […]

  16. […] Editor’s Note: Check out the 2016 Shop Drop Challenge! […]

  17. […] Note: Check out this year’s Shop Drop Challenge! Thank You. Seriously. The Mommy Greenest community rallied behind the Shop Drop Challenge and it […]

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