Need A New Year’s Resolution? Shop Drop!

brunette wearing blue minidress and boots against red wallEditor’s Note 12.29.14: Did you stumble here? Check out this year’s Shop Drop Challenge!

Welcome to the 2014 Shop Drop Challenge! I am so excited to get this party started. We’re creating a community of women who have pledged to buy no new clothes or accessories in January this year. It’s the perfect resolution to save resources and money!

The average American woman spends $60 per month on clothes and dumps six pounds of textile waste into the trash. If we all got together, we could save nearly $10 billion and one billion pounds of landfill waste. Yes, that’s billion with a b.

Right now, there are nearly 400 of us committed to a shopping pause this month, representing a savings of $24,000 and 2,400 pounds of textile waste diverted from the landfill. Amazing! Will you please share this post with your friends, so we can double those numbers? Thank you!

Welcome to the 2014 Shop Drop Challenge, a community of women committed to buying no new clothes or accessories this January: Perfect New Year’s resolution!

The secondary goal of the 2014 Shop Drop Challenge is to inspire our community to think beyond the mall when it comes to style, especially the consequences of fast fashion and the opportunities of thrifting and swapping.

I love this part, because I’ve been doing it pretty much exclusively for years. Yes, there are environmental benefits—but most importantly, most of the people I know who thrift and swap have been able to upgrade their closets for a fraction of what they would pay in a store.

Throughout the month, I’ll be posting pictures of my recycled fashion finds here and on our Facebook page, and I’d LOVE to see what you’re wearing, too! Add your photos and descriptions to our Facebook page, Insta them or tweet them to me @RachelLSarnoff and I’ll post ‘em for you. You can also email me at info(at) Remember to hashtag #ShopDropChallenge!

Today I’m rocking an Alice Temperley for Target knit dress ($0, swapped), J. Crew ruffled cardie ($0, swapped), vintage necklace ($0, swapped), Baca’s Workshop leather wrap cuff ($10, thrift), ancient Anthropologie boots ($75) and vintage sunglasses from ($30, online). What are you wearing?




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  4. Hello Rachel

    I just wanted to share with you that I have made mention, and added a link within my latest blog post. Feel free to leave a comment if you’re inspired to do so. Thank you for all your wonderful ideas and initiatives.

  5. Thank you for allowing me to stumble upon a challenge that will serve me (and my hubby- we married in June) so well. He is adjusting to life with me and all of my “things” and making room for that. I have a full closet and a full life with all my teaching goodies and toys. I love a good bargain, and sometimes end up with more than my husband and I both bargained for! I think having this community to keep me focused on recycling and donating will be so healthy. Thank you! I always love your site and tips.

    • Rachel Sarnoff says

      Oh what a great comment Susanna, you made my morning!! Thanks so much for sharing, and for signing up. I hope you can share some of your Shop Drop experience on our Facebook page! 🙂 🙂

  6. Not only am I buying no clothes this January, I’m selling unworn clothing and shoes (bought for me by the ex) on eBay, so others can enjoy them.

  7. i already had this in mind for the whole year. so happy to not have to check out every retail email i get tempting me to buy just cuz it’s on sale. it frees my mind and credit card to pay attention to things that really matter.

  8. I just signed up! This will be easy-peasy for me, because 99% of my wardrobe is thrifted. I’m a thrift-a-holic. No wait, a thriftonista! I’m in the super early stages of starting a website/blog/biz called Thrift Me Pretty – because I believe in dressing our authentic selves, and I believe in doing it with an eco-conscious, globally minded, community supported twist. As a cloth diapering, recycling, CSA supporting, composting mom of two, I look forward to following your site! I’ll post pics of my thrifted finds!! I LOVE that you’re doing this. Yea!! Stasia

    • Rachel Sarnoff says

      Awesome! Thrifonista, I LOVE that! I may have to borrow that word 🙂 Will you post a photo of your fave thrifted outfit on the Mommy Greenest Facebook page? Or if you email info(at) I can post it for you. And heading over to follow you now. Thanks for sharing, Stasia!


  1. […] month, for instance, saw the launch of Mommy Greenest’s Shop Drop Challenge. Blogger Rachel Sarnoff, reckons in the US alone by not buying new clothes for one month we could […]

  2. […] month, for instance, saw the launch of Mommy Greenest’s Shop Drop Challenge. Blogger Rachel Sarnoff, reckons in the US alone by not buying new clothes for one month we could […]

  3. waste management

    Need A New Year’s Resolution? Shop Drop! – Mommy Greenest

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