Mommy Greenest Approved: Au Naturale Cosmetics Natural Beauty

model wearing au naturale natural beautyRemember when I shared how I put on my natural beauty face in five minutes? I just discovered a brand-new line of natural beauty products that delivers all the components you need—plus gives back to transform the lives of African girls. From brushes to mineral powders to pencils and more, Au Naturale is my new favorite natural beauty obsession, so I hooked you up with 25% off plus a chance to win a $150 shopping spree!

Love natural beauty? From brushes to powders to pencils and more, Au Naturale delivers—and they give back to African girls. Win an Au Naturale $150 shopping spree and get 25% off!

Natural beauty means different things to different people. For Au Naturale founder Ashley Prange, it means vegan, gluten-free, cruelty-free, paraben- and petrochemical-free, non-nano and incorporating as many organic ingredients as possible. Au Naturale is made in the USA, and gives back 10% to a Zambian school that Ashley has supported since college.

Hits all the bases, right? But get this: Au Naturale is so confident in their natural beauty formulations that on their ecommerce site they’ve put the EWG Skin Deep Database rating for each product right next to the ingredients list. Talk about taking out the guesswork!

As you know from my natural beauty post, I’m a true devotee of mineral powder foundations, and those from Au Naturale don’t disappoint: In a wide range of shades for every skin tone, the company even offers a Fresh Face Kit that includes powders in several different shades—plus Blush, cruelty-free Brush and Finishing Powder—so you can identify the best hue for you.

Au Naturale is big on multitasking. The bestselling Organic Crème Highlighter Stick works on so many levels—highlighter, foundation, eye shadow or blush—in a shimmery, peachy shade that you just swipe on and blend in. And the Lip & Cheek Tint delivers just the right amount of stain for the perfect blush and pout.

But probably the most fun are the products that Ashley developed with model Julie Henderson—of Sports Illustrated fame. Together, they created the $35 Au Naturale Holiday Shadow box that you could snag if you’re the Mommy Greenest reader to win a $150 shopping spree! Feeling lucky? Enter below, then now through 12.15.14 use “Greenest25” for 25% off on Au Naturale.

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This post was sponsored by Au Naturale and meets the standards I’ve established to endorse a brand as “Mommy Greenest Approved.” Click here for more about Editorial Standards.



  1. What other brands do you recommend? I was just reading about how unregulated cosmetics are in the US and it’s disturbing. I try really hard to buy only Natural products, but cosmetics are one area I haven’t researched much. It’s so hard to have the time, and money, to stay on top of everything. I really like Origins, Aveda and Boscia. Do you know anything about them? Also since European countries have stricter regulations is it better to buy from brands made in Europe or do they reformulate products for the U.S. market? Thanks!

    • Rachel Sarnoff says

      I would say in general that yes European regulations are stricter and so you get “cleaner” products from European brands. Also there seems to be less greenwashing with European brands, but that’s totally just my opinion. I haven’t researched those brands so I can’t comment but as a rule of thumb, here are some ingredients you could try to avoid: Also Whole Body section at Whole Foods and the personal care at are held to higher standards. For the brands that I recommend, click the “Mommy Greenest Approved” category and you can scroll through to see which apply to you. Let me know if you have more questions, I’m always here 🙂

  2. Cynthia Richardson says

    Argan oil

  3. LaRae Longbottom says

    I have just started realizing the MILLION uses for coconut oil! SOOOOO versatile!

  4. I love my coconut oil. Also, Hurraw lip balm (not sure if either of those count, but they’re both awesome!)

  5. Tinted moisturizer.

  6. Cocnut oil!!! It’s a miracle worker!

  7. I absolutely can’t live without all natural foundation! It goes all over your skin, so I don’t want chemicals absorbed in!

    • Rachel Sarnoff says

      It’s true! Between that, sunscreen and lotion, the exposure–if you’re not using natural brands–is huge. Thanks for sharing Ashlyn!

  8. Tinted moisturizing sunscreen

  9. Just one???!!! Oh my gosh, that’s hard to pick, but I’m thinking lipstick is essential for me…or maybe mascara…no, lipstick! 🙂

  10. Natural beauty product I can’t live without is definitely witch hazel & lavender toner from thayers- but as for cosmetics, it’s definitely red apple lipsticks.

    • Rachel Sarnoff says

      Hm… this red apple lipstick is obviously something I need to check out, you’re the second person to recommend it!

  11. Baking soda!

  12. Mineral foundation!

  13. Thank you, Rachel, for giving us this great opportunity. I love a company that is creating healthy alternatives & also gives back to humankind. It is a plus that I don’t have to double check their products with my SkinDeep app from EWG!

  14. I’m just beginning my journey in natural products, so I haven’t really found anything worth sharing yet! 🙁

  15. mascara helps me look awake when I’m exhausted! (baby tired:)

  16. My Red Apple lipstick! I was never a lipstick person until I found that company 🙂
    Thank you for this fantastic opportunity!

  17. Rosalie Sliva says

    Eco make-up is healthy for the person AND the environment–GREAT!!!

  18. Foundation is a must.

  19. must have lip gloss!

  20. I need this sooooo badly!!!!!!!

  21. Courtney Turner says

    Lavender is a life-saver! Apple cider vinegar (for my hair conditioner and face toner) and a good mascara are also must-haves :).

    • Rachel Sarnoff says

      I JUST discovered apple cider vinegar for my hair this year and it has TOTALLY changed my life for the better. My recipe is 2/3 conditioner to 1/3 vinegar. Makes it shiny! how do you use it?

  22. Jennifer S. says

    I’ve just recently started “playing” with coconut oil, and so far it is working great. As for makeup, I have to have foundation and blush. The rest is optional although it’s fun to create different looks. But I can leave the house without them if necessary (or I’m feeling lazy!)

  23. Love true/real all-natural products. My 1st “essential” always is lipstick!! After that, mascara. If time, eyeliner & concealer or eyeshadow base, that’s about the most I ever make time for anymore….

  24. Coconut Oil

  25. lip balm

  26. Mineral foundation

  27. I actually don’t use cosmetics on a regular basis but like burt’s bees

  28. glowing skin

  29. I have to have foundation!!

  30. Melissa Palmer says

    my natural beauty item that I can’t live without is Frankincense oil. My face has never been so clear.

    • Rachel Sarnoff says

      I’ve never heard that used on skin directly, what are you diluting it with? What’s the concentration? Any skin clearing tip we need to know more about. Thanks Melissa!

  31. Kimberly K says

    I must have foundation!!!!

  32. I have been out of foundation for months and dont know which one to buy. Money is so tight I am afraid to try anything and need recommendations for sure.

  33. A little blush goes a long way for making me look less tired!

  34. How do I just choose one?! I guess it would have to be concealer. It was actually one of the very first beauty products I used when I starting wearing makeup at 15… because I just needed to! I inherited dark circles from my mom and just a dab of concealer, I learned at a young age, makes a world of a difference! A rosy-colored blush is a very close second!

  35. I like mineral makeup

  36. Witch Hazel and Vitamin C serum!

  37. Ellen DeFrancesco says

    I’m so pale that even Casper the Friendly Ghost is tanner than I am. A must have for me is blush…just so no one would confuse me for a corpse. I’d love to win!

  38. Clifford Bonesteel says

    This would be great for my wife. She has been wanting to try your products for a long time now but we have not been able to afford it. Hope I win and Good Luck everyone

  39. Mascara is a must for me, being a redhead with fair lashes.

  40. adrienne zedella says

    I love anything that keeps my skins and lips from drying out

  41. Deborah Zarett says

    Entry link isn’t working for me…

  42. Love all natural foundation and mascara!! Makes a huge difference!

  43. Mascara.

  44. i can’t live without eye liner

  45. Hi! I love all natural Rosewater. It is so refreshing especially during the cold winter months 🙂

  46. ood natural honestDinah says

    Love honest good all-natural companies they are so valuable, and what woman doesn’t like make-up & need @least a little!!

  47. Blush/bronzer for an instant beautifying pick me up!

  48. coconut oil for everything!

  49. I love reading about natural products and especially trying them out!

  50. I can’t live without face moisturizer! Everyone needs a well hydrated face 🙂

  51. my lipbalm

  52. I have to have a mineral finishing powder

  53. Marlene V. (Enelram) says


  54. Eye-liner, and I’m still finding ones I love and drawing it better each time. 🙂

  55. I love my Aveda products! But I can’t live with out Mascara!

  56. Christina Ferguson says

    I can’t live without their Organic Creme Foundation. 😀

  57. Heidi Baumgart says

    Under eye and foundation are a must. Glad for this brand review as I need to clean up my make up soon!

    • Rachel Sarnoff says

      Yes, especially foundation–that’s probably the best thing to clean up first, since you’re putting more of it on every day. Thanks for sharing Heidi!

  58. lip gloss, especially in the winter

  59. Mineral powder eyeshadow! My eyes are sooo sensitive!

  60. would love to try this out!

  61. lorie pattison says

    foundation of course! Thanks for the chance!

  62. Natural mascara! Some days it’s the only thing I wear!

  63. Concealer

  64. Shimmer! I want me some au naturale holiday shimmer!! 🙂

  65. Blush is a must-have for me!

  66. I can’t live without baking soda, it makes a great face wash. Also, coconut oil.

  67. Would love to try this natural makeup!

  68. Au Naturale’s products look amazing! I love companies that are vegan, cruelty-free, paraben-free, and give back to charities. Thanks for the chance to win!

  69. Carrie Duran says

    I love using coconut oil as a moisturizer. I use it all over my body!

  70. Stephanie Harris says

    I must have all natural mascara and foundation. 🙂

  71. I can’t live without lipstick! Lipstick is everything.

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